+ Strategy and Planning - Achieving the agreed business targets (Revenue & Cost). - Review, develop and bundle Credit, Debit & Prepaid products to enhance cross and up selling efforts and increase market share - To launch and run campaigns to boost the Debit card acquisition, card usage and revenue. - To launch and run campaigns to boost Credit Card’s acquisition. - Keep abreast with the latest development of product and industry players to ensure that the banks product are in line with market demand. - To build customer based internally via campaign upgrade activities/encourage internal referrals. - Pro-active product & business development /approaches – to be abreast with the market needs and trend to remain competitive in the industry. Card proposition driven and product innovation. + Operations - Manage product performance to ensure set targets in relation to debit card business growth - Put in place anti-attrition and card usage strategies to curb attrition. - Ensure compliance according to guidelines.
+ Heads the development of Digital Banking Strategy for the Bank - Internet Banking - Mobile Banking - Mobile Lifestyle Applications - Social Chat Banking - Online Cash Management Solution - Mobile Sales and Origination Solution + The development of Standard Operating Procedures, Manuals and Guidelines for Digital Banking + Planning, developing and implementation of all the Digital Banking strategies. + Developing and implementation of Digital Banking support materials and services + Ensure the Bank’s Corporate Image (CI) is in-line + Annual Digital Banking budget + Ensure customer-centric view in digital initiatives + Develop & administer the digital portfolio, provide central monitoring of digital initiatives + Map digital capabilities to strategic priorities + Develop ways to attract and retain top digital talent + Oversee expansion of digital partner network (e.g. fintechs) + Creates and maintains digital business P&L transparency + Work with the Head of Product to prepare proposal papers, budgets, financial papers and other document related to Digital Banking